As of 2020, sixty years have passed since the birth of the first Yamaha outboard motor. In 2019, a cumulative production milestone of 12 million units was reached for Yamaha outboards, which are today enjoyed by many on seas, lakes and rivers across the globe. Yamaha enjoys a strong reputation around the world as an outboard motor brand, but the early years of our outboard operations were not all smooth sailing. There were high hurdles and no small number of setbacks along the way as we sought—often through repeated trial and error—to build products that people would love. And no matter the difficulties they faced, the Yamaha staff involved in the engineering, manufacturing, marketing and service of our outboards overcame every obstacle, embodying the “Spirit of Challenge” at the heart of Yamaha Motor’s corporate culture. And the new horizons they opened came through always taking on new challenges.
